Brand identity
Your brand no longer says what you have become. The logo is dated, the materials don't match, or you are starting a company and everything has to be invented. A brand identity is a name, a positioning and a visual system that last.
Who it's for
The company being set up that wants to start on solid foundations.
The company that has grown and whose image has fallen behind reality.
The communications manager who needs to harmonise materials that no longer look alike.
What you receive
A positioning and a brand platform, with the mission, the promise and the tone of voice.
A name, if needed, with a check on its availability.
A logotype and its variations.
A colour palette, typefaces, an imagery style.
Brand guidelines.
Templates for the essential materials, business cards, presentation, email signature, social media.
The source files and a usage guide.
How it works
Listen
Your story, your market, your ambitions, and what your clients see today.
Explore
Two or three creative directions, presented and argued for.
Refine
One direction, applied to your actual materials to check that it holds up.
Deliver
The guidelines, the files, the templates, and support with the roll-out.
How long it takes
Six to ten weeks, depending on the scope, with or without a name.
Projects
What we don't do
We do not run logo competitions or churn out proposals. We explore a few solid directions, and we stand behind them.
Your questions
Do you always have to change the logo?
No. Often, the identity needs to be clarified and extended, not replaced. We will tell you so from the initial review.
How many proposals do we receive?
Two or three directions, presented and argued for, then one refined direction. More proposals do not give a better result, they dilute the choice.
Who owns the files?
You do. The source files and the usage guide are handed over to you on delivery. You are not tied to Elitia to keep your brand alive.
Let's talk about your project
Tell us about your situation. We reply within 24 hours, Monday to Friday, and the first conversation commits you to nothing.
info@elitia.ch
Monday to Friday, 8 am to 6 pm
Message us on WhatsApp