Brand identity
La Cave Gourmande
La Cave Gourmande is a delicatessen concept that combines a modern approach with closeness to its customers in Geneva.
- Client
- La Cave Gourmande, Geneva
- Year
- 2020-2021
- Services
- Visual identity
- Communication strategy
- Various graphic design work
- Find out more
- lacavegourmande.ch
La Cave Gourmande, reinventing a visual identity.
La Cave Gourmande, a delicatessen that set up in the heart of Geneva, called on our expertise to overhaul its communication strategy and renew its visual identity. The aim was to create a brand image that reflects the quality, modernity and elegance of its products, while fitting in harmoniously with its prestigious location.
Project description
Our task was to develop a visual identity that embodies the essence of La Cave Gourmande. We designed a striking, modern logo, which serves as the cornerstone of the whole branding strategy. This new identity extends to every aspect of the shop, including the menus, the packaging, the stationery and the merchandise. We carefully selected a colour palette (red, black and grey) to evoke the sophistication and high-end character of the delicatessen.
Pantone® 532 C
C71 M65 Y64 K72
#232323
Pantone® 1815 C
C24 M100 Y100 K25
#980000
Pantone® 537 C
C25 M18 Y12 K0
#bfc3ce
Pantone® 663 C
C02 M01 Y01 K00
#f7f7f7
What we delivered
Results and impact
La Cave Gourmande's new visual identity was unanimously welcomed with enthusiasm. Customers notice and appreciate the consistency and quality of the visual communication, which strengthens the shop's identity as a must-visit destination for lovers of Spanish, Italian and Portuguese cuisine, and more besides. The signature colours are now a distinctive feature of the shop, helping to create a successful and memorable customer experience.
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