Metrolab Technology SA

Metrolab Technology SA, a new face for innovation.

Metrolab Technology SA, a world leader in precision technology based in Plan-les-Ouates in the canton of Geneva, Switzerland, called on our expertise to revitalise its brand image. The aim was to modernise their visual identity while maintaining a tangible link with their heritage and aligning this new image with the vision of the new CEO, Stéphane Jotterand.

Project description

Our challenge was to design a visual identity that balances innovation and tradition. We created a striking, contemporary logo that reflects Metrolab's leadership and forward-thinking spirit, while retaining elements of the previous logotype to honour the company's heritage. The new design builds on the existing iconography, but with a more dynamic and modern interpretation.

We kept the original colour palette to maintain visual continuity, but injected fresh energy through modern typefaces and an innovative arrangement of the graphic elements. The company's stationery was also completely redesigned to reflect this new era, making sure that every touchpoint with the brand is a coherent experience with real impact.

Results and impact

The rebranding of Metrolab Technology SA was received with enthusiasm, both internally and among their partners and clients. The new branding embodies the company's commitment to innovation and quality, and supports the growth strategy led by its new CEO. The updated visual identity has not only strengthened Metrolab's position as a leader in its sector, but has also contributed to greater internal cohesion and better brand recognition worldwide.