étic SA

étic SA, a fresh start under new management.

étic SA has existed for more than 20 years and is firmly established not only in the canton of Vaud but across French-speaking Switzerland. After the change of management, the new partners called on our expertise to breathe life into their new brand image. The aim was to modernise their visual identity while keeping a tangible link with their heritage and aligning this new image with the vision of the two new co-directors.

Project description

Our challenge was to design a visual identity that balances the well-established image of the previous identity with the new vision. We created a simple, clean logo while also working on the development of the internal divisions. The idea was to be able to apply the logo to the different internal structures and make it immediately clear that the various divisions are part of étic SA. To this was added a new website, which had to be much simpler in its content and less complicated to navigate.

We kept the basis of the colour palette from the previous identity, which dated from the early 2000s, and added a warm colour to complement it. We then worked on a graphic visual element that could run as a common thread through the whole identity and its applications.

Results and impact

The new identity of étic SA was very well received, both internally and among their partners and clients, highlighting how well this new identity accompanied the renewal led by the new management. The new branding embodies the company's commitment and supports the growth strategy led by its new co-directors. The updated visual identity has not only strengthened étic SA's position, but has also contributed to greater internal cohesion and better brand recognition.