Communication strategy
You communicate, but without a guiding line. The messages change depending on who writes them, the channels pile up, and nobody really knows what works. You need a strategy that fits in a few pages and gets put into practice.
Who it's for
The owner of an SME who has never formalised their communication and wants to stop improvising.
The communications manager who needs to get a direction approved by senior management, with arguments to back it.
The company launching an offer, opening a market or speaking to a new audience.
What you receive
A review of where you stand, what you do, what your competitors do, what your clients remember.
A positioning and key messages for each audience.
The choice of channels, with the role of each one and what is said there.
A twelve-month action plan, with a schedule and priorities.
Tracking indicators, few in number and measurable.
A presentation ready to share with your management or your teams.
How it works
Listen
Interviews with you and, where useful, with a few clients or staff members.
Analyse
The review of where you stand, the competition, what has worked and what has not.
Decide
A workshop with you to set the positioning, the messages and the channels.
Plan
The action plan, the schedule, the indicators, and the final presentation.
How long it takes
Four to six weeks, depending on the size of the company and the number of interviews.
Projects
What we don't do
We do not deliver a hundred-page strategy that nobody will read. And if your company needs a full market study, with surveys and panels, we refer you to a specialised research institute.
Your questions
Do you need a strategy before launching any actions?
Not always. If you have an urgent, specific need, we start there and formalise the strategy afterwards, with what the action has taught us.
Who takes part in the workshops?
The people who decide and those who will do the work. Usually, senior management and the communications manager. Two to four people, no more.
Does the strategy include implementation?
It prepares for it. Implementation is another project, which we can run with you, as ongoing advisory or action by action.
Let's talk about your project
Tell us about your situation. We reply within 24 hours, Monday to Friday, and the first conversation commits you to nothing.
info@elitia.ch
Monday to Friday, 8 am to 6 pm
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