Le Signal · Resource
The corporate podcast brief, a template to fill in
PDF à remplir · 4 pages · Une heure, en équipe · Pour les dirigeants et les responsables de communication
Twelve questions to answer before recording a first episode. The ones we ask every client who talks to us about a podcast, and the ones we asked ourselves for Le Signal. For company leaders and communications managers, one hour, as a team.
What this resource contains
- Twelve questions in four parts, why, for whom and what, who and how, distribution and measurement.
- For each question, what a good answer contains, and the trap to avoid.
- A PDF you fill in directly on screen, in the fields, and save.
- What companies almost always underestimate when they launch a podcast.
- What we have learned from our own podcasts since 2020.
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