Le Signal · Resource
The checklist before launching a campaign
PDF à cocher · 3 pages · 10 minutes · Pour les responsables de communication
Twenty-five points to review the day before final sign-off, from the message to the rights to the visuals. For communications and marketing managers who want to launch without forgetting anything. Ten minutes, to tick off on screen or on paper.
What this resource contains
- Five blocks of five points, the message, the materials and channels, the rights and rules, the organisation, the measurement.
- For each point, what must be true before you can tick it, with examples.
- Tick boxes directly in the PDF, for a team read-through the day before launch.
- The three oversights we see most often with our clients.
- A link to how we run a campaign, from strategy to regional media buying.
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